China's color TV market, after a flat year in 2010 the wave of unrest, to the fourth quarter, growth of new development space coordinates and become increasingly clear: LED, smart, green, the main theme of China's color TV industry.
LED driver to upgrade the whole industry chain
the beginning of 2010, LCD TV, LED industrial upgrading war to fully started, almost all the world's color TV enterprises are involved, from the PRC, the monitoring data show that in October 2010, LED LCD TV sales accounted for 33%, growth of 53.6%; sales accounting for about 45.6%, growth of 47.5%.
industrial upgrading in this war, with LED independent core technology, enterprises gain the initiative. On the one hand, with their own core technology can be the first to introduce related products; the other hand, LED LCD TV industries, with their own core technology to control the cost of voice and greater product differentiation more R & D capabilities, which are added for the enterprise an important competitive weight.
early as 2005, Hisense set up a R & D team, keen to extend the tentacles of technology R & D and other new LED-backlit display areas. In the absence of technology accumulation and the support of the Hisense concentration study, achieved a major breakthrough in core technology. July 2008, when the innovation Hisense 42-inch ultra-thin LED LCD TV mass market, the world's first to achieve the industrialization of one of three companies, Hisense in the field of LED LCD TV for the first time with the international giants to keep pace.
Today, Hisense status as experts in LED industry has been completely established. December 2009, the International Electrotechnical Commission identified technical experts led by Hisense LCD backlight LED specification for the drafting of international standards in the domestic flat panel display is the first time. The market has given enough Hisense LED own core technology in return, has since November 2009, Hisense has continued to occupy the domestic market Jinsan Cheng LED LCD TV share of shipments to achieve a global top five.
2010 11 months, Hisense color TV sales share of 14.54%, while full-year 2010, Hisense overseas revenue grew nearly 40% in the United States is more than 300% substantial growth. Construction of the new standard high-end intelligent
machine interactivity. self-install the application through the implementation of new functionality or value-added services, and with three network access, 3C fusion to meet the diverse and individual needs of television products, Smart TVs can quickly become a sought after color TV industry is a high-end products due to competitive market environment. Since 2010, the LCD TV market price of ordinary sound of a drop, and even foreign brands have cut prices, and the gradual popularization of LED, but also to make the original Therefore, all enterprises are eager to find a difference between the new development path, while the triple play opportunity for boosting the eyes of intelligent TV as color TV's
2010 9 months, Hisense launched the Hi-smart smart TV XT39 series, its self-developed by Hisense HiTV-OS operating system, because it improved the TV application software stores, and through and Neusoft, control networks, more than twenty companies signed a development cooperation agreement, continue to provide new Hisense software store software development services, users can freely download, install software, games and other applications, to achieve a good human-computer interaction, can be regarded as the first to introduce the world the true meaning of intelligent television.
Lan Lin, vice president of Hisense Group, said, Hisense advantage in maintaining the basis of LED products, intelligent, interactive products will be the next direction of technology development. Samsung Electronics recently said that 2011 will become a mainstream television TV intelligent products, and this year Samsung will focus on the development of intelligent television business.
consumer electronics, driven by new technologies become more intelligent, thus changing the form of the products, people's spending habits will not change, the smart TV would quickly become TV industry's new benchmark high-end products. China Electronic Chamber of Commerce, Deputy Secretary-General ½ в are more optimistic that in 2011 China will become the largest consumer market intelligence television, intelligent TV will become the largest color TV industry in 2011 sales growth.½ в optimistic judgments based on three points: First, from the consumer demand, smart home entertainment television to meet all the needs of consumers; Second, the market environment, conducive to China's policy-oriented intelligent television promotion; third, with technology matures, prices are coming down.
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